Track Sessions IIE. Philanthropic Impacts through Business: 'How can firms go beyond corporate social responsibility?'
Today businesses and their customers are placing more emphasis on the impact of their decisions on wider society. To sustain this progress, companies must think not only about what society needs, but also which of those needs they are best placed to address. This requires an evaluation of how social issues align with the organisation’s strategic objectives, business capabilities and employees’ passions. Some firms have taken bold steps in this area, laying down a blueprint for others looking to move beyond traditional CSR models of impact.
In this session, business leaders who have prototyped new models of social impact and created shared value through their work will give their views. They will reflect on the common pitfalls they faced as they experimented with new systems, and share insights on the strategic imperatives they identified along the way.